Marketing solutions for growth focussed businesses

From Brand Development, through to Social Media & Digital Marketing - we have you covered

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Haven’t built that Marketing muscle yet?

Marketing is a critical element for the prosperity of small/medium businesses.

It not only helps attract and retain customers but also positions the business correctly for long-term success.

If you’re finding it tough to stay on top of your Marketing activity, Alpha can step in and manage it all for you - from start to finish

Alpha Marketing Solutions can help with the entire marketing mix for organisations at any stage, without the jargon and exorbitant retainers. Whether you’re a start-up / scale-up, or you’re established - we’ve worked with businesses at various points of their journey to create strategies for:

  1. Brand Hygiene

  2. Brand Awareness

  3. Acquisition and Top-of-funnel initiatives

  4. Segmentation and target market identification

  5. Client Nurturing & Engagement programs

  6. Competitive Assessment

  7. Client Loyalty & Retention

  8. Content Strategy

  9. Sustainable Growth

What does this actually mean?

Well, learn about how we work >

What we do (and do well)

We work strategically

Marketing results don't just happen by chance. Creating a strategy ensures we’re targeting the right people, with relevant content that appeals to them.

We’re creatives at heart

We tackle every task with an innovative approach - helping you differentiate from the rest by implementing creative marketing, production, and sales strategies.

We love the customer

Knowing the client is the first step to better satisfying their needs. Anticipating the needs, wants and communication preferences are critical to success

We’re digital nerds

In the ever-evolving world of Digital Marketing, staying at the forefront of digital marketing techniques and platforms is critical. Digital Advertising, SEM/SEO, AdWords, Social Media Marketing - we’re across it all.

Reporting is our priority

Measurement is part of our DNA - nothing will form part of the proposal without clear targets, and we’ll decide the cadence of our reporting and results sharing sessions. Data is the secret (not so secret) sauce to sustainable growth.

We champion SMB

We’ve worked across all tiers of organisation but Small Business is close to our heart - we’ve helped launch multiple businesses over the last 5 years, and we identify that SMB is our sweet spot!

All whilst maintaining a best-practice project management approach, and ensuring all compliance, regulatory and business processes are upheld.

We’ve worked across a range of industries and businesses at different stages of their lifecycle

  • Telco

  • Fintech

  • Telco

  • Entertainment

  • Global

  • Music

  • Start-Up

  • Banking

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Are you a new business confused about where to start your marketing journey?

The first step in the Alpha process is Action!

Following our initial audit, we’ll develop a marketing blueprint - your business might already be set up, that’s OK - we’ve got the secret sauce to shift you’re organisation from a commodity to a brand.

And for new businesses, we’ll start on the ground floor with you, building a thorough strategy on what to do, and how to do it.

If you want us to manage the strategy and execution - then great, we’d love to! And if you want us to hand over the blueprint then that’s fine also - we know it’ll be put to good use!

Or are you an existing business trying to reach your full potential?

You may have thought of marketing as a cost centre, or a drain on the business - We can be an extension of your business and operate as your Marketing Department, Creative Agency, Strategy Consultants, Sales Activation and Advisory Committee!

General Design

  • Content design

  • Brand design

  • UI design

  • Digestible products & services view

Digital Mktg

  • Social media

  • SEO

  • AdWords

  • Optimization and reporting

  • Funnel approach

Brand

  • Brand Values

  • Key Visuals

  • TOV

  • Design Principles

  • Narrative

  • Sponsorship opps

  • Playbook

  • Employer brand

  • Brand Amplification through Outbound Sales

  • Influencer Marketing

Data & Analytics

  • Research & reporting

  • Online data strategy

  • Conversion optimization

  • Competitive view

SEO Optimization

  • Technical optimization

  • Content optimization

  • Keyword research

  • Copywriting

  • Backlinking

Content Strategy

  • Messaging

  • Positioning

  • Value proposition

  • Thought leadership

  • Brand/Partner marketing

  • Content plan - 3/6/12 months

  • Comms/channel mix

  • Execution

  • Acquisition / Growth / Retention coverage

Let's create together!

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Let's create together!

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Let's create together! ✴︎ Let's create together! ✴︎